Floof purrch pet saying 'henlo fren'

How We Got Here


This tale begins with two self-proclaimed pet nerds: one an investment banker and the other a designer and developer. Their meeting was serendipitous, as both felt an inner itch to create a better everyday life for pets and the humans who cared for them.

After some brainstorming, they landed on the perfect idea. They'd create a pet-focused social network that prioritized community and collaboration over individualism and competition. A place that made pet life more fun and easier to navigate. Both realized they could harness their existing skills—and learn a few new tricks—to make this vision a reality.

All that hard work paid off. Today, purrch is a thriving online community that offers everything a pet person needs. Whether it's a trusted piece of advice from someone who’s been in their shoes, a good laugh, or a new friend to lean on for support that's needed, purrch is there to make parenthood better and bring more happiness to pets.

Come see for yourself!



Purrch wouldn't be possible without its PurrchPeople! This diverse group of pet enthusiasts has joined forces, each harnessing their individual superpowers to deliver a very special community.


  • Headshot of Wendy Rose Gould
    Wendy Rose Gould
    Paw-py Editor
    Wendy pounces on wordsmithing projects, including Purrch’s weekly newsletter, The Scoop, and blog posts.
  • Headshot of Ken Herbert
    Ken Herbert
    Co-Founder, Daddy Longlegs
    With many eyes on the prize and lots of legwork, Ken keeps the world spinning inside the Purrch web.
  • Headshot of Vail Weymann
    Vail Weymann
    Co-Founder, Bun-evolent Overlord
    As chief hoperator, Vail makes every de-tail at Purrch, as a hole, perfect. Everybunny agrees.
  • Headshot of Shoshana Winter
    Shoshana Winter
    Queen Bee
    Shoshana’s marketing nectar has everyone buzzing about Purrch and stinging its praises.



Why have one mascot when you could have a litter? Each of our PurrchPets has their own personality, and all are equally excited to help you feel at home. Be on the lookout—you never know when or where they'll pop in to say hello!


  • Headshot of Floof
    They tell me I’m a bit mischievous and unpredictable. That’s a good thing, right? See you around!
  • Headshot of Derp
    I’m equal parts silly goofball and lovably sweet with a twist of LOL. Let’s not take life too seriously, OK?
  • Headshot of Chonk
    Some people eat with their eyes, but where’s the fun in that? Gimme all the yums! My belly is ready.
  • Headshot of Bork
    My motto is, ‘rules good, chaos bad.’ Coloring outside of the lines can be fun sometimes but let’s not get carried away here!
  • Headshot of Boop
    My nose leads the way while exploring life’s many nooks and crannies. Not sure what I’m looking for… but I’ll know when I find it!
  • Headshot of Squee
    I can’t get enough of all the cute things. The tiny toe beans, the fluffy bellies, the lil teefies. I say it’s the little stuff that makes life grand.